RDW site

Hi there !

Today's work was to develop a best visibility to hotel who don't have a website adapted to mobile.

Buzz&go

+Buzz&go

Key point of the following  buzz&go presentation :

Influence => new travel currency
Sharing more than image sharing experience
Target more audiences
Inspiration
Image are universal
Buzz&go have hotel partner
Influencer community
 Connection to digital cretor

Influencer Campaign let's move

Hi there!

Here you see a influencer marketing campaign such lets move integreated through a CSR resort policy.

 

Generation C hotel concept

Hi there!

Here we will define in Radisson Red and Hotel Daniel Vienna how it appeal for generation C after look at up this two hotel we will be able also to highlight the difference between classical website, and which services and experience they can offer.

Radisson RED

• Very attractive page
• differentiation with radisson blu (more classic)
• dynamic state of mind
• possibility to book directly through the main page
• accesibility to the hotel blog 
• proximity with guest
• want to create a connection between them but also art, music fashion

Hotel Daniel Vienna

• trailer about hotel
• story about hotel
• close to their guest
• having a blog
• terms and language short and straight to point
• expression "Honey, thank you to beiing with us"
• possibility to question staff before stay
• possibility to discover the city through rental wheels

How do the digital touchpoint differ?

Hi there!

After a long time working as a Business developper for a new concept concierge company I am back in this blog. Ready to validate my last year in MBA  luxury and hospitality management major and explore digital fluency  course.

Today we will see how the digital touchpoint can be different from country to country but also according to industries sector. 

But what is Touchpoint ?

Touchpoint (also touch point, contact point, point of contact) is business jargon for any encounter where customers and business engage to exchange information, provide service, or handle transactions.

For this, I used thinkwithgoogle where I Choose first one industry, a business size and 2 region to see how digital marketing channels influence a typical buyer before the sale.  Then I choose the same region to make a comparaison with 2 differente industries. After screenshot it  we can, at least says that Channels to the left tend to play an early and assisting role in the typical sale. Channels to the right are more likely to be the last interaction before a purchase. 

Customer journey in travel industy through Brazil and US

here for both Display Click helps customers gain awareness. Then  In the middle, same thing  creates desire and boosts interest.

Ajouter une légende

The different is visibale acoording to the moment it interact first for the consumer for american its more concentrate in the same area before the direct channel which help to seal the deal for both.
Similarity can be explain by the culture even its not the same country it still same mainland

Customer journey in France for hobbies&leisure industry and beauty&fitness industry

Here it start with display click whereas social for beauty and fitness industry which comes just after in hobbies & leisure industry. In the middle, we have referal then email to finish with generic and organic search. Brand paid search and display help to seal the deal. 

In beauty and fitness industry they only have display to seal the deal whereas all touch point is concentrate in the middle and create the interesst for the customer though a brand. 





According to all of these, typical hotel use all of this touchpoint presented depending to the customer. The most important for hotel to employ on my mind is social and display click because of:

• Visibility
• References
• updatable informations
• shareable informations or resquest

Nowaday we are all connected, smartphone, TV, laptop all of these are a screens to conduct our customers journey...

Professional Presentation

Hello

For this last online session of Digital fluency ( my courses)  I have to create a page to share my professional profile.

For this I need to select a platforms linked below:

• Re.vu is integrated with Linked In 

This site will convert my Linked In profile to a visual CV.

• Flavors.me 

Excellent for showcasing your photos or artwork...


My website on RE.VU 

Mobile Guest Services for Independent Hotels

Hi there!

Today I gonna deal about Hotel Guest Services. Its now accessed via mobile devices is the fastest changing area in hospitality.  The major brands, such as Hilton, Marriott, etc. have been rolling out their mobile check in and guest service apps.

So the question is "What can independent hotels do to compete?"  

I will present my research to answer this question after viewing and explore Lounge Up website after watching video ... let's create a Emaze presentation that discuss these points :

• What guest services are being offered on mobile devices
• What are the benefits to the guest
• What are the benefits to the hotel
• What additional services should be included - in your opinion
• What is Lounge Up's 'Share & Go' 
• How are the major chains mobile services creating NEW guest service expectations

After this work analyse I use to respect some technical specification for the presentation below

doing it in:

• Minimum 8 pages
• Include 3 different text links to my source information
• Embed the video of the major hotel chain 
• Putting my name on the cover page

Then I embed it below

Wish you a really good day... and remind you to ...

How to use a Prezi platform...

Hi everyone!


Going to use a Prezi platform 
This one allow me to present a share with you a brilliant idea I select from

Marriott's Travel Brilliantly 

This website was decided by Marriott's group in order to collaborates with customers and followers to reinvent the hospitality experience.

The assignment are:

•  Research through those Travel Brilliantly Innovations 
•  Select one that I would like when traveling
• Share it with a Prezi platform

For this I create a Prezi platform 

This Prezi platform allow me to share the selected concept and my opinion in 8 Pages by also using text links and embed video inside.

Invite you to see by yourselves

Homework Assignment : Hangouts Google Collaboration

Hello everybody !!!

Let's practice an online work using video chat (hangout) and sharing document and desktop.

You can do it like this:

• Choose one or more friends/collaborators

• Set up your google+ Profil

• Arrange a time to meet them in your group online in a Google Hangout

Use Google Drive 

Create a document or presentation and share it in with the gmail addresses of those in your group

 

Conduct the Hangout 

- see the screenshots - feel free to have fun -

• Share one of the group member's desktop

• Share a doc or presentation

Hoping that it was helpful ...

 

How to do a brochure

Hi there!

Today I gonna explain How to created a brochure which are an online class assignment to completed for one of my course. by the way it look like this...

First, I Create a Platforms above Issuu which allow me to make a brochure for a desktop/laptop/tablet...

Brochure are more attractive to the Generation C 

Then, I have been to canvas to help me concerning the online presentation dealing of Mandarin Oriental Paris 

I done it based on this model:

• Highly visual
• Bullet text - short impressive text
• Expresses the personality of the property
• 6 pages - Cover page + last page with your name + Group
• 3 Text links within the pages to the specific website page for the property you have chosen

When I finish it I download it to embed through Issuu to finalize the brochure design as you can see through the link below 

Mandarin oriental hotel Paris brochure 

Hoping that can help you and don't forget to

Welcome back to...ME

Hi everyone!

Happy New Year and all the best for 2015

I know, such a long time, I didn't post here any articles but following many trouble (especially no more internet at home), my study classes and so on... I was not able to post them :/

Now, few things are solved. So I'm going to complet ones of my 2015 resolution's which are to post frequently and work out on my blog :)

See you soon for next article and remember 

keep smiling

:)

----------------------------------------------------

Nous Sommes Charlie

Notre pays ne sera plus le même 

suite aux événements dramatiques de ces derniers jours ...

Rappelons que le drame a fait 12 victimes :

Charb, de son vrai nom Stéphane Charbonnier, 47 ans dessinateur, directeur de la publication de "Charlie Hebdo".
Cabu, de son vrai nom Jean Cabut, 76 ans, dessinateur, pilier de «Charlie Hebdo» et du «Canard enchaîné», ancien du journal «Hara-Kiri», l’ancêtre de "Charlie Hebdo".
Georges Wolinski, 80 ans, dessinateur, membre de la bande d’Hara-Kiri dans les années 1960 puis pilier de Charlie Hebdo.
Tignous, de son vrai nom Bernard Verlhac, 57 ans, dessinateur, pilier de «Charlie Hebdo» et de «Fluide glacial».
Bernard Maris, alias «Oncle Bernard», 68 ans, économiste, chroniqueur à «Charlie Hebdo» et sur France Inter.
Honoré, 73 ans, dessinateur à «Charlie Hebdo».
Michel Renaud, fondateur du Rendez-vous du carnet de voyage de Clermont-Ferrand, ex-directeur de cabinet du maire de la capitale auvergnate.
Franck Brinsolaro, 49 ans, policier du service de la protection (SDLP), affecté à la protection de Charb.
Ahmed Merabet, 42 ans, policier, membre de la brigade VTT du commissariat du XIe arrondissement.
Mustapha Ourrad, correcteur.
Frédéric Boisseau, agent d’entretien.
Elsa Cayat, psychanalyste et chroniqueuse.

...Reposez en paix...

votre combat continue!