Webinar

Hi there!

Here you are the google slide about the last webinar I attempt

ORM comparision company

Todays work

E reputation management homework 1

Goodafternoon all!


Homework for today create a page to define what's Online Reputation Management

Reputation management (sometimes referred to as rep management, online reputation management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing online information about that entity.

The first step => monitoring references to the person or business

Primarily through social media monitoring and carefully crafted search queries.

Social media analytics + similar processes on search results :

·         Deliver a snapshot of current public opinion of the person/ business in question

·         A campaign can be designed to address any problematic issues that have been revealed.

Reputation management campaigns may be conducted to

·         increase the visibility of positive opinions

·         or to decrease the visibility of negative opinions

·         create positive content pieces about a business to counter negative organic content

So a reputation manager posts positive pieces in sufficient numbers to make the negative commentary display less prominently in search results or on social media sites. They might also join conversations, for example responding to tweets complaining about a company with comments that they had only good experiences to report.

53%  adults follow particular brands online

60 %  users of social networking sites write reviews of products and services

Given the number of people willing to discuss real customer experiences

 – and especially negative ones –

the only truly effective way to create a positive online reputation is through appropriate behaviour.

For businesses, the most effective approach to reputation management involves promoting your company honestly, implementing customer experience management (CEM) practices and actively engaging with customers online.