samedi 7 mai 2016
Augmented reality VS virtual reality
Here you have my session 4 presentation according to the subject required to deal on
vendredi 22 avril 2016
vendredi 15 avril 2016
Wearable ..!. not just a trend
Hi
Wearable subject with an add value idea to hospitality slide share
Wearable subject with an add value idea to hospitality slide share
vendredi 8 avril 2016
Geo fencing & Ibeacons in hospitality
Hi there !
Here we gonna deal about Geo fencing and Ibeacon in a contextual of hospitality
I will start with a slide presentation to the subject ...
To finish by a short video concerning the issues by using this
Here we gonna deal about Geo fencing and Ibeacon in a contextual of hospitality
I will start with a slide presentation to the subject ...
To finish by a short video concerning the issues by using this
samedi 26 mars 2016
vendredi 4 mars 2016
jeudi 18 février 2016
vendredi 5 février 2016
E reputation management homework 1
Goodafternoon all!
Homework for today create a page to define what's Online Reputation Management
Social media analytics + similar processes on
search results :
Homework for today create a page to define what's Online Reputation Management
Reputation management (sometimes referred to as rep management, online reputation management or ORM)
is the practice of attempting to shape public perception of a person or
organization by influencing online information about that entity.
The first step => monitoring references to the person
or business
Primarily through social media
monitoring and carefully crafted
search queries.
Social media analytics + similar processes on
search results :
·
Deliver a snapshot of current public opinion of the person/ business in
question
·
A campaign can be designed to address any problematic issues that have
been revealed.
Reputation management campaigns may be conducted to
·
increase the visibility of positive opinions
·
or to decrease the visibility of negative opinions
·
create positive content pieces about a business to counter negative
organic content
So a reputation manager posts positive pieces in
sufficient numbers to make the negative commentary display less prominently in
search results or on social media sites. They might also join conversations,
for example responding to tweets complaining about a company with comments that
they had only good experiences to report.
53% adults
follow particular brands online
60 % users of
social networking sites write reviews of products and services
Given the number of
people willing to discuss real customer experiences
– and especially negative
ones –
the only truly effective
way to create a positive online reputation is through appropriate behaviour.
For businesses, the most effective approach to
reputation management involves promoting your company honestly, implementing
customer experience management (CEM) practices and actively
engaging with customers online.
dimanche 17 janvier 2016
Homework : Why I think Influencer Marketing can benefit better than 'traditional' marketing?
Hello everyone!
Today the question is : Why Influencer marketing can be better than traditional marketing?
People’s consumer choices are far more often influenced by word-of-mouth. People listen to other real people about their experiences of products and services. That’s where influencer marketing comes in.
Some reason to this :
Today the question is : Why Influencer marketing can be better than traditional marketing?
People’s consumer choices are far more often influenced by word-of-mouth. People listen to other real people about their experiences of products and services. That’s where influencer marketing comes in.
Some reason to this :
- Its powerful
- Its sexy
- Its social
- everyone is talking about
- consumers are tired to paid ads
Homework session 4 Company that provide a guest service app
Hello everyone!
Homework of the day : finding a company that provide a guest service app. I decide to took the second hotel brand useful with app according to digiday.com
Conrad Hotels
The Conrad Concierge app from Hilton Worldwide acts as a full-service concierge, allowing users to do things like :
- Order room service
- Book hotel spa treatments
- Choose what kinds of bath
- Amenities they want stocked in their bathrooms and
- Arrange airport transportation and so on...
The Conrad Concierge is an integrated APP allowing you to access all of the luxury service available in each of their hotels, all from the palm of your hand.
An free APP available on all IOS (Apple, android) adapted to you phone or tablet
App's more detail on the video below
Homework session 5
Hello everyone!
Homework assignment was to : Research a hospitality social media example or case of study. This have to adress one of the following areas:
- Social media for customer service - Hyatt example
- Social media for brand development
- Social media for promotion
- Social media for online community development
The idea is to expose it briefly through the presentation below
Webinar assignment
Hello !
Today's assignment is to attend a webinar and expose it. The one I choose deal with revenue management I expose one my google slide what I learn from it and why a webinar is a great opportunities for us.
Link to webinar here
Today's assignment is to attend a webinar and expose it. The one I choose deal with revenue management I expose one my google slide what I learn from it and why a webinar is a great opportunities for us.
Link to webinar here
vendredi 15 janvier 2016
Mariott's Travel Brilliantly - Product Innovation
Hello !!!
Today last session and work session was based on the Marriott's Travel Brilliantly - Product Innovation
In your slide presentation we present the cocnept and choose the idea which apeal to us.
enjoy it
Today last session and work session was based on the Marriott's Travel Brilliantly - Product Innovation
In your slide presentation we present the cocnept and choose the idea which apeal to us.
enjoy it
jeudi 7 janvier 2016
Mobile App Capabilities session 5
Hit there!
Today we will talk about Mobile App capabilities through a google slides presentation
Today we will talk about Mobile App capabilities through a google slides presentation
Inscription à :
Articles (Atom)

