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samedi 7 mai 2016

vendredi 15 avril 2016

vendredi 8 avril 2016

Geo fencing & Ibeacons in hospitality

Hi there !

Here we gonna deal about Geo fencing and Ibeacon in a contextual of hospitality

I will start with a slide presentation to the subject ...




 To finish by a short video concerning the issues by using this


vendredi 4 mars 2016

jeudi 18 février 2016

vendredi 5 février 2016

ORM comparision company

Todays work



E reputation management homework 1

Goodafternoon all!


Homework for today create a page to define what's Online Reputation Management

Reputation management (sometimes referred to as rep management, online reputation management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing online information about that entity.
The first step => monitoring references to the person or business

Primarily through social media monitoring and carefully crafted search queries.

Social media analytics + similar processes on search results :

·         Deliver a snapshot of current public opinion of the person/ business in question
·         A campaign can be designed to address any problematic issues that have been revealed.

Reputation management campaigns may be conducted to

·         increase the visibility of positive opinions
·         or to decrease the visibility of negative opinions
·         create positive content pieces about a business to counter negative organic content
So a reputation manager posts positive pieces in sufficient numbers to make the negative commentary display less prominently in search results or on social media sites. They might also join conversations, for example responding to tweets complaining about a company with comments that they had only good experiences to report.
53%  adults follow particular brands online
60 %  users of social networking sites write reviews of products and services
Given the number of people willing to discuss real customer experiences
 – and especially negative ones –
the only truly effective way to create a positive online reputation is through appropriate behaviour.
For businesses, the most effective approach to reputation management involves promoting your company honestly, implementing customer experience management (CEM) practices and actively engaging with customers online.


dimanche 17 janvier 2016

Homework : Why I think Influencer Marketing can benefit better than 'traditional' marketing?

Hello everyone!

Today the question is : Why Influencer marketing can be better than traditional marketing?

People’s consumer choices are far more often influenced by word-of-mouth. People listen to other real people about their experiences of products and services. That’s where influencer marketing comes in. 

Some reason to this : 

  • Its powerful
  • Its sexy
  • Its social
  • everyone is talking about
  • consumers are tired to paid ads

See original image

Homework session 4 Company that provide a guest service app

Hello everyone!


Homework of the day : finding a company that provide a guest service app. I decide to took the second hotel brand useful with app according to digiday.com


Conrad Hotels

The Conrad Concierge app from Hilton Worldwide acts as a full-service concierge, allowing users to do things like :


  • Order room service
  • Book hotel spa treatments
  • Choose what kinds of bath 
  • Amenities they want stocked in their bathrooms and 
  • Arrange airport transportation and so on...
The Conrad Concierge is an integrated APP allowing you to access all of the luxury service available in each of their hotels, all from the palm of your hand.
An free APP available on all IOS (Apple, android) adapted to you phone or tablet

App's more detail on the video below


Homework session 5

Hello everyone!

After reading this assigned document   here

Homework assignment was to : Research a hospitality social media example or case of study. This have to adress one of the following areas:
  • Social media for customer service - Hyatt example
  • Social media for brand development
  • Social media for promotion
  • Social media for online community development

The idea is to expose it briefly through the presentation below 



Webinar assignment

Hello !

Today's assignment is to attend a webinar and expose it. The one I choose deal with revenue management I expose one my google slide what I learn from it and why a webinar is a great opportunities for us.

Link to webinar here


vendredi 15 janvier 2016

Mariott's Travel Brilliantly - Product Innovation

Hello !!!

Today last session and work session was based on the Marriott's Travel Brilliantly - Product Innovation

In your slide presentation we present the cocnept and choose the idea which apeal to us.

enjoy it


jeudi 7 janvier 2016

Mobile App Capabilities session 5

Hit there!

Today we will talk about Mobile App capabilities through a google slides presentation